Web Things - Publications And Media

Web Things have recently had a number of columns published in the Wexford Echo Newspapers. The articles, published biweekly, can be viewed by clicking on the links below.

Is Your Website Working For You and Your Business?

Published in Echo 5. May 2010

A professionally designed, developed and created website should not just look nice but also work for you and your business, giving you an advantage over your competitors, seeking out new markets for your business, finding potential customers or clients and converting those visitors to actual sales. Read on...
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Is Your Online Marketing Campaign Caught up in a Conflict of Interest?

Published in Echo 14. April 2010

Whether you employ your website designer, or a dedicated Search Engine Optimisation (SEO) specialist to optimise your website, you would expect that either party would be dedicated to improving your Search Engine PageRanking and Search Engine Results Placement or Position (SERP’s), for your researched, analysed, chosen and agreed keywords and keywords phrases. Read on...
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Marketing Your Online Business

Published in Echo 31. March 2010

"If you build it, they will come" unfortunately does not apply to websites. Marketing your website is as important as designing and developing it. Internet marketing involves the marketing of your products or services over the Internet, using your web presence to display and market these products or services and communicating with your potential and existing customers via the Internet. Read on...
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The Good, The Bad, The Ugly

Published in Echo 10. March 2010

One of the problems with the Web Profession or Industry, is that it is an unregulated profession. Consequently anyone can set up a business and call themselves web or website designers - and anyone, unfortunately, does. Over the past few months we have been approached by several businesses, some based in Wexford, who have requested that we carry out an audit on their website. Our findings were absolutely astonishing, alarming and from a professional point of view extremely worrying. Read on...
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E-Commerce and Your Business If it can be sold online - SELL IT!

Published in Echo 24. February 2010

E-commerce can be loosely defined as business that is conducted using the facilities provided by the Internet. In this column I will concentrate on that aspect of e-commerce which is the buying or selling of products or services via the Internet.
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Types and varieties of websites

Published in Echo 10. February 2010

Originally, websites were purely created for informational purposes only. Before the World Wide Web became what we know it as today, educational and research institutions and government agencies were able to make information available to each other via textonly websites. Now that we have the World Wide Web, there are numerous types of websites. Here I will discuss the basic and most common types, noting that I will not include all and that there are hybrids of all those discussed.
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Creating and Developing a Business Website

Published in Echo 27. January 2010

The website development cycle has a clearly defined set of steps or stages which help ensure that your website meets your requirements in full and does and continues to do what it was intended to do.
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New Year - Fresh Start Embrace the Internet

Published in Echo 5. January 2010

If you’re wondering or contemplating whether your business needs an “Internet Presence”, if you are struggling to understand or make sense of the various options available to you, don’t worry, you are not alone. Thousands of businesses are in the same situation. Hopefully after you have read this column it will help you understand the possibilities and make the right decision.
read more. . .

Your Website and Your Business

Published in Echo 27. December 2009

As you know, Ireland, as with the rest of the world is currently in recession. Recession is not something new but one big difference with this recession is that we now have the Internet. How will the Internet effect the recession and your business?
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