Google AdWords - Pay-Per-Click Online Advertising

What is Pay-Per-Click Online Advertising?

Pay-Per-Click or PPC is an Internet advertising model, offered by search engines, used to direct traffic to websites, where advertisers only pay when their ad is clicked on by an Internet user or visitor. There are other pricing models available, but Pay-Per-Click is by far the most popular and widely used. Most search engines have their own Pay-Per-Click platforms, offering precise market targeting, full and accurate measurability, vast reach and the opportunity to achieve a high return on investment. It is an efficient, successful, cost effective and proven method for an advertiser to reach their target market and target audience with ads capable of appearing almost immediately and results instantaneous.

Google AdWords Pay-Per-Click Online Advertising

Google AdWords is Google’s pay-per-click online advertising platform. It is a product or service that enables an advertiser create an advertisement, linking it to their website accordingly, effectively advertising their website with the objective of attracting potential customers or clients. Effectively Google AdWords is the advertising platform, with the Google Search network acting as the advertising medium. Bear in mind that Google has approximately 95% of the search engine market in Ireland and just under 91% world wide.

Google AdWords Advertising Platform

The Google AdWords advertising platform, as a direct result of continued development, reflecting advertisers and users needs and wants, has evolved into a complex, professional online advertising tool or medium, with numerous and ever increasing features, allowing advertisers reach a vast, well targeted, relevant market and audience, with numerous measuring and reporting tools displaying the success, or otherwise, of each campaign. A successful online advertising campaign not only requires a well-structured Google AdWords campaign, but a website that compliments and technically supports each relevant advertising campaign. Consequently, and to help ensure a maximum return on investment for each campaign, many advertisers choose to hire a suitable professional(s) to manage their Google AdWords online advertising campaign(s).

Hire A Google AdWords Professional or D.I.Y.

Because of Google AdWords’ complexities and nuances, hiring a Google AdWords professional can help an advertiser maximize the return on their investment. Google AdWords Qualified Professionals have taken the time to study and sit the Google AdWords exams to become certified or qualified. Quoting from Google directly “ It's a globally recognized stamp of approval which showcases knowledge of the latest AdWords tools and best practice techniques …..”

Web Things Google AdWords Team

Web Things offer a full Google AdWords professional campaign management service, headed up by partner David Hanafin.

David is a Google AdWords Qualified Professional and a consistent contributor to the Google AdWords help forum. David qualified in computing with the department of continuing education at the University of Oxford in 2006, and is a member of both the Irish Computer Society and the British Computer Society.

David's  individual Google AdWords certification program profile page can be viewed by clicking here.

David's discussions on the Google AdWords help forum can be viewed by clicking here.